THIS is the new logo which will be used to sell Liverpool across the world. It was designed to evolve from the popular and successful 08 logo used for the city’s Capital of Culture year.

Just like many other new clubs, Liverpool FC used the city’s coat of arms as its first crest. ... The club returned to the shield logo, albeit with a different style, in 1986.

The Liverpool City Region Combined Authority has launched an open competition to design the official logo for their Borough of Culture initiative and want residents and artists /designers aged 16 ...