THIS is the new logo which will be used to sell Liverpool across the world. It was designed to evolve from the popular and successful 08 logo used for the city’s Capital of Culture year.

Just like many other new clubs, Liverpool FC used the city’s coat of arms as its first crest. ... The club returned to the shield logo, albeit with a different style, in 1986.

THIS is Liverpool city council’s new-look logo. Share. by Liverpool Echo; 00:00, 26 Oct 2009 Updated 02:56, 8 May 2013; See news near you. Liver Bird logo. THIS is Liverpool city council’s new ...