Burlington adopted the chocolate slogan in 1987, based on the presence of candy-maker Nestle’s large manufacturing plant at 637 S. Pine St. ... consultants to come up with rebranding ideas.

KitKat then prompts users to take a break from their devices by replacing their phones with a KitKat bar, ending with the chocolate company's iconic slogan, "Have a break, have a KiKat".

The Yorkie bar is famous in the UK for its former tag line: "It's not for girls." Nestlé first launched the slogans "Don't feed the birds," "Not available in pink," and "King size not queen size ...

EU forces Cadbury's to axe its iconic glass-and-a-half slogan from chocolate bars. By SEAN POULTER, CONSUMER AFFAIRS EDITOR Updated: 04:23 EDT, 29 September 2010 . 98. View comments.