On the other hand, Xtep is preparing to increase its investment in the direct-to-consumer strategy of its main brand, and aims to improve the brand image ... China had already implemented a DTC ...

Whether this model can extend beyond domestic and diaspora audiences will be a key test of China’s ability to wield fashion and lifestyle ... India-U.S. partnership. Photos and survivor ...

Shein, the China-founded ultrafast-fashion retailer that has become a favorite of young American consumers, is making an effort to reshape its public image, including addressing American lawmakers ...

Christophe Archambault/AFP via Getty Images This spring, The House Select Committee on China sent a letter to ... the reputation that its fast-fashion model is wasteful and fueling environmental ...

These brands have refined fast fashion into an even more accelerated model, where design, production, and sales happen in near real-time. Their success is largely due to China’s advanced manufacturing ...

Defining AI in Fashion: A New Era of Application At the end of 2024, amid economic headwinds, China's DeepSeek AI model made waves - going viral within a day of its release, breaking into ...

By Elizabeth Paton Reporting from Paris There is one model who walked in more fashion ... Image At the Maison Margiela couture show in Paris in January. “She is a real chameleon,” the Vogue ...