The Chicago Bears threw the football world for a loop last month when fans discovered a crucial change to the team’s primary logo. According to the organization’s official brand guidelines ...

The Chicago Bears' logo hasn't changed much from the time the wishbone "C" was introduced in 1973. Neither has blue and orange mascot head, which served as the team's secondary logo until the ...

The Chicago Bears have quietly changed their team's primary logo before the start of the 2023 season. At some point earlier this offseason, the Chicago Bears quietly changed their primary team ...

On the Bears’ website, they now say the bear head logo, and not the capital C, is the team’s main logo. “ The bear head is the primary visual identifier of the Chicago Bears ,” the team says. When ...