Not every popular flavor can be successfully turned into a lip balm, however, a lesson PepsiCo subsidiary Frito-Lay learned the hard way in 2005. While Cheetos has been a popular snack for more ...

A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo, owner of Frito Lay, after sprinkling chili powder on a batch of undusted Cheetos ...

By Tejal Rao Like Oscar Isaac, I occasionally use chopsticks to eat hot Cheetos, a technique that keeps their red dust from sticking to my fingers. It’s the neatest way to keep pace with a ...