Working in collaboration with Channel 4’s in-house agency 4creative, Pentagram created a new masterbrand that brings all the broadcaster’s content, channel brands and streaming platforms together ...

Channel 4 in-house team 4creative and Pentagram have launched a new masterbrand for the broadcaster, uniting its digital, social and linear channels as All 4 becomes Channel 4. Pentagram partner and ...

However, embracing this duality, the masterbrand system we’ve created unifies where it needs to, but encourages expression the rest of the time. Channel 4 is now set up with a principles-based ...

“With this network rebrand we’ve updated the logo designs so that they are all rooted in the Channel 4 masterbrand, creating greater brand unity across the network, while working hard to maintain the ...