Channel 4 in-house team 4creative and Pentagram have launched a new masterbrand for the broadcaster, uniting its digital, social and linear channels as All 4 becomes Channel 4. Pentagram partner and ...

Working in collaboration with Channel 4’s in-house agency 4creative, Pentagram created a new masterbrand that brings all the broadcaster’s content, channel brands and streaming platforms together ...

However, embracing this duality, the masterbrand system we’ve created unifies where it needs to, but encourages expression the rest of the time. Channel 4 is now set up with a principles-based ...

“With this network rebrand we’ve updated the logo designs so that they are all rooted in the Channel 4 masterbrand, creating greater brand unity across the network, while working hard to maintain the ...