Champion’s Logo Is Suddenly Cool and Suddenly Everywhere. Can It Last? 7 minute read. Richy Koll wearing Champion x Supreme pants and Vans shoes on March 7, 2019 in Berlin, Germany.

One at a time, she took actual Champion sweatshirts and incorporated the elongated-C logo into the names of other designers — Rick Owens, Chanel, Gucci, Marc Jacobs — by embroidering the names ...