In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

M aking matcha might seem like a fancy ritual, but it’s actually way easier than you think. All you need is the right items, ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

and always opt for 'ceremonial grade' matcha. ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors ...