All it took was one joking Twitter post for Charlatans UK singer Tim Burgess, and his imaginary breakfast cereal soon sprung to life. You could say the results are totes amazeballs, or ...

No seriously, the new Kellogg's cereal is called Totes Amazeballs. After a tweet from Tim Burgess, lead singer of UK band The Charlatans, the cereal makers took the delicious idea to the next level.

“I was thinking it’d be cool to come up with a breakfast cereal – I heard someone use the expression Totes Amazeballs and it sounded like something from Charlie and the Chocolate Factory ...

The frontman had light-heartedly posted on Twitter: "Just invented a breakfast cereal called Totes Amazeballsâ„¢. Kellogg's are interested." Kellogg's, however, contacted Burgess and ended up ...

When Tim Burgess tweeted he wanted “Totes Amazeballs” cereal, he probably wasn’t expecting a box of the nonexistent cereal to arrive in his pantry. But Kellogg’s UK had a different idea.