After studying 65 cereals and 86 "spokes-characters" they found the cereals ... cereal box — where the rabbit was either looking down or making eye contact. They found brand trust was 16% ...

Do cereal characters make eye contact ... to go "cuckoo for Cocoa Puffs" avoid taking them down the cereal aisle. If you are a cereal company looking to market healthy cereals to kids, use ...

That's the perfect angle to make eye contact ... taking their children down the cereal aisle. Two, manufacturers of healthier cereals could consider adding a character looking downwards to the ...

The characters on the kids cereal boxes ... and vegetable consumption among kids. The study, "Eyes in the Aisles: Why Is Cap'n Crunch Looking Down at My Child?," was published April 2 in the ...

Do you feel like you’re being watched when you walk down ... Flakes cereal. A recent study from Cornell University’s Food and Brand Lab indicates that cereal characters’ eye contact is ...

Sugary cereal brands are placed at ... what's easy and accessible to our eye has a higher probability of us buying. Looking up, looking down, bending over or reaching require additional energy ...

They look down on kids, literally. The researchers measured the eye gazes of the popular characters on kids’ cereal boxes, and found that the characters are essentially making eye contact at the ...

Who would have thought that cereal boxes with "spokes-characters" do indeed ... A study entitled Eyes in the Aisles: Why Is Cap'n Crunch Looking Down at My Child?, researched and authored by ...

To see how much eye contact characters make with consumers ... On one box, the Trix Rabbit was looking down at a bowl of cereal. On the other, he’d been Photoshopped so he was looking straight ...

You might not notice it when you walk down the cereal aisle ... are already lower to the ground — have characters whose eyes are trained to look at a downward angle. That means they're looking ...

That's the perfect angle to make eye contact ... taking their children down the cereal aisle. Two, manufacturers of healthier cereals could consider adding a character looking downwards to the ...