CeraVe, a skincare brand in L’Oréal’s product portfolio, built a three-week digital Super Bowl campaign, achieving nine billion views before the actual game by tapping into a collective cultural ...

Campaign details Brand: CeraVe Brand owner: L'Oréal Entrant company: BCL, USAIdea creation: Ogilvy PR New York Market: United States Sector: Skin care, sun protection Media channels: Newspapers, Point ...

Saturday Night Live Collaboration Building on the success of last year's "Michael CeraVe" Super Bowl campaign, CeraVe, the skin barrier champion, is taking a different and bold approach this year ...

It was also a moment to celebrate women in sports and highlight the Keep Her Confident campaign ... They also were supplied with CeraVe Super Bowl Survival Kits filled with skincare essentials ...

A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left ...