“This is the best advertisement for Celsius I’ve ever heard,” one person quipped, while another jokingly asked, “Is this an ad for me to drink them?” Despite Alexis’ story, many people ...

Image source: Getty Images. One thing the newly formed Celsius has going for it is a growing demand for energy drinks. Instead of soda, juice, or coffee, people -- especially younger folks -- are ...

Image source: Getty Images. While Celsius shares struggled, there are reasons to be hopeful of the stock being both a rebound candidate next year and a long-term winner. For one, according to ...

Celsius expanded its name, image and likeness (NIL) roster with the addition of six ... consumer behaviors around better-for-you and functional offerings. With global ad spending set to surpass $1 ...

“This is the best advertisement for Celsius I’ve ever heard. I’ve never tried one, but I am running to the store now,” one viewer wrote. “I’m sorry is this an ad for me to drink them!?

As for advertising and marketing, Celsius remains far behind the pack ... as any misalignment with its brand values and image can lead to reputational damage with consumers and partners.