In its biggest campaign yet, the energy-drink brand broadens its outreach to include ‘the everyday high-achiever’ as ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

One of the internet’s favorite meme queens has done it again ... “Madame Web” star shared that she learned Celsius is an energy drink only after downing cans on set during filming.

many newer energy drinks like Celsius occupy a hazy category the industry has collectively identified as wellness adjacent. That positioning was intentional, says Watson. “We built our brand in ...

Celsius has become one of the most popular energy drinks, especially among Gen Z consumers . These drinks are thought to be healthy because they contain vitamins, green tea extract, guarana seed ...

But a new elixir has emerged as a fuel for Congress, helping people recharge their batteries and allow cooler heads to prevail — Celsius energy. The fruity energy drink, which features flavors ...

Celsius Holdings is buying energy drink rival Alani Nu for $1.8 billion in cash and stock, including $150 million in tax assets. It’s the biggest deal for Celsius since the Florida-based company ...

Energy-drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-calorie fitness aid. Celsius will ...

Yes, even cookie dough whiskey. Celsius was off my energy drink radar for a while. Co-workers gave it rave reviews. But due to a crippling case of poor brain, I continually opted for cheaper ...

PepsiCo paid $550 million in 2022 for an 8.5% stake in Celsius. In October, Keurig Dr Pepper said it was buying a 60% stake in energy drink maker Ghost for $990 million, with plans to purchase the ...