CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live ...

Celsius has become one of the most popular energy drinks, especially among Gen Z consumers . These drinks are thought to be healthy because they contain vitamins, green tea extract, guarana seed ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

One of the internet’s favorite meme queens has done it again ... “Madame Web” star shared that she learned Celsius is an energy drink only after downing cans on set during filming. “ ...

many newer energy drinks like Celsius occupy a hazy category the industry has collectively identified as wellness adjacent. That positioning was intentional, says Watson. “We built our brand in ...

Yes, even cookie dough whiskey. Celsius was off my energy drink radar for a while. Co-workers gave it rave reviews. But due to a crippling case of poor brain, I continually opted for cheaper ...

Energy-drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-calorie fitness aid. Celsius will ...