A catchphrase is a word or phrase used in popular culture to express an idea or concept. In August 2012, U.S. Olympic gold medal swimmer Ryan Lochte filed an application to trademark his ...

Through March 31, Sunkist fans can enter the Sunkist Catchphrase that Pays contest, in which consumers can submit their best ideas for Vitale's new catchphrase online at SunkistSoda.com.