The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Sen. John Cornyn’s (R-Texas) campaign is rolling out four new ads attacking Texas Attorney General and Senate candidate Ken ...

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy ...

A conservative group purchased airtime in Orlando to attack two Democratic candidates for Senate. Now, one candidate has sent ...

Consumers are no longer passive participants in brand messaging. In fact, 71% of consumers expect personalized brand ...

Running ads without knowing what’s really working is like driving blindfolded. You might reach your destination, but it’ll take longer—and cost a lot more. That’s why accurate attribution data is so ...

Let’s go back to my clothing example. For a campaign advertising socks, you could create a single ad group based on just “socks.” But there are so many different types of socks. I wear ...

the Trump campaign released this ad. It’s a good example of how a campaign, faced with politically unwelcome economic news, relies on out-of-date numbers to make its case. Let’s go through ...

In a thread on X posted on Aug. 13, AllSides provided examples of what it says are Harris campaign ads that “masquerade as news articles with a clear pro-Harris slant.” The campaign is editing ...

For example, those looking to apply for jobs with MPD probably weren’t deterred by the skyline mistake in the department’s ad, she said, and supporters of Frey’s reelection campaign likely ...