We were in the locker room and Derrick Henry walked up to me. He was like, ‘Yo, Call of Duty wants to do some cleats for My Cause My Cleats!’ And I was like, ‘You better do that because that ...

Those interests take him to Call of Duty: NEXT, a live streaming event on ... as well as the same helmets and same cleats. So I think that’s the biggest differentiator, and it can be more ...