THE American owner of Caffrey's Irish ale yesterday revealed a major investment in the brand and plans to go 'head-to-head' with rival brewers. THE American owner of Caffrey's Irish ale yesterday ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

It produces an ale of brownish-amber color ... Murphy's, Beamish and Caffrey's also produce authentic Irish red ales in Ireland, and many American brewers make Irish-style versions.

Molson Coors has launched a new brand identity for Irish Ale brand Caffrey’s as it targets lager drinkers. The brand has been re-designed by Landor Associates to engage with a ‘lost generation ...

Ale relaunch reduces ABV and reclaims Irish heritageBegorrah, bejaysus, bejaminty and bejabers, Bass has put the "oirishness" back into Caffrey's and... Ale relaunch reduces ABV and reclaims Irish ...

The Irish ale took its name from Thomas Caffrey, founder of the Ulster Brewery. His ghost was said to oversee quality control. It 'brewed up a storm' in advertising and was the toast of the trade ...

Molson Coors is set to run a £1m campaign to reposition its Irish ale brand Caffreys, with the aim of recruiting a ‘lost generation’ of smooth ale drinks. The press and magazine campaign ...

Fans of Caffrey's said they loved the taste and texture of the premium ale, which has been a top seller since it was launched seven years ago. But they complained that the 4.9 per cent - strength ...