Cadbury Fingers, the beloved biscuit brand with 128 years’ history, is bringing back its brilliant Fingers Crossed on-pack promotional campaign for shoppers, giving consumers the chance to win if they ...

Cadbury Fingers' new campaign called 'Sign with Fingers Big and Small ... Our job was to amplify it through earned media. But... We’re long-term subscribers to WARC and it’s a tool we use extensively.