On being spotted and enquired about his whereabouts, the hawker emphasises the volatility of his business. The protagonist then gifts him a Cadbury Celebrations pack and uses the QR code on the pack ...

Brand: Cadbury Agency: Ogilvy Why it works: Cadbury has been promoting local businesses during the last two years of the pandemic and in 2022 they have elevated the festive fervour with a campaign for ...

Cadbury Celebrations, a festive chocolate box, aims to transcend traditional confectionery. Gifting, usually confined to a limited festive window, is where Celebrations steps in, particularly during ...

Cadbury Celebrations brand is a festive chocolate box from Cadbury India. But unlike chocolates, selling a gift box of chocolates isn't the same. As gifting is a limited window and thrives on festive ...