In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury’s 5 Star brand has now ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...

We all know those unsung heroes in our lives—those who plan the trips, remember birthdays or always make the grocery runs.

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on ...

Cadbury has introduced Cadbury Dairy Milk Made to Share range, twelve limited edition on-pack designs for its 180g and 95g ...