The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

We all know those unsung heroes in our lives—those who plan the trips, remember birthdays or always make the grocery runs.

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...

Through limited edition packaging that speaks the language of love, the brand will help convey feelings, featuring pre-written love notes such as “You are my love” and “You are special to me” ...

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury’s 5 Star brand has now ...

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on ...