Creme Egg is all about the eating experience. Our strategy was simply to deliver interactive gooey fun – we clocked up 570 days of playtime in just three months, with over 1.2 million players playing ...

U.K. confectionery giant Cadbury Trebor Bassett has taken a hit in its profits after information technology problems caused too many chocolate bars to be produced. Cadbury was left with a glut of ...

Cadbury Trebor Bassett is launching the first wave of advertising to support the renaming of its range of chocolate bars with the Dairy Milk umbrella brand (MW May 8). The &£1m campaign breaks today ...

Cadbury Trebor Bassett is ramping up investment in foodservice in a bid to grow the stagnant confectionery market. The company, formed a year ago from the merger of Cadbury and Trebor Bassett, ...

Cadbury Trebor Bassett has ditched its Mastication for the Nation campaign for its Trident chewing gum brand in favour of a new £10m Mess With Your Head concept. The push, including TV ads airing this ...

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Looking ahead, it said: "All of our key businesses, including Dr Pepper/Seven Up, Cadbury Trebor Bassett and Australian confectionery, have had an encouraging start to the year." The group stuck ...

was helped by 23 percent growth in diet carbonated beverages in the U.S., its U.K. Cadbury Trebor Bassett line, core gum and medicated brands in the Americas and confectionery and food & beverage ...

Cadbury Trebor Bassett is to unveil new-look Bass-etts packaging to attract a wider audi-ence, with design by Jones Knowles Ritchie. The consultancy has devi-sed a refined logo, as well as colourful ...

Sweets and drinks maker Cadbury Schweppes said it had made a good start to the year today, despite a tough UK market and the impact of rising oil prices. Confectionery group Cadbury Schweppes ...