U.K. confectionery giant Cadbury Trebor Bassett has taken a hit in its profits after information technology problems caused too many chocolate bars to be produced. Cadbury was left with a glut of ...

Cadbury Trebor Bassett is to unveil new-look Bass-etts packaging to attract a wider audi-ence, with design by Jones Knowles Ritchie. The consultancy has devi-sed a refined logo, as well as colourful ...

Cadbury Trebor Bassett is launching the first wave of advertising to support the renaming of its range of chocolate bars with the Dairy Milk umbrella brand (MW May 8). The &£1m campaign breaks today ...

Cadbury Trebor Bassett has ditched its Mastication for the Nation campaign for its Trident chewing gum brand in favour of a new £10m Mess With Your Head concept. The push, including TV ads airing this ...

Cadbury Trebor Bassett is ramping up investment in foodservice in a bid to grow the stagnant confectionery market. The company, formed a year ago from the merger of Cadbury and Trebor Bassett, ...

Cadbury Trebor Bassett has struck an advertising promotion deal with Two Way TV, the digital interactive entertainment channel, that will see its Time Out snack featured over the Easter weekend.

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It is May 2006; the UK chewing gum category is worth £258m1. Wrigley has a monopoly, with 97% value share. Its focus is, as ever, on freshness and functional benefits. The category remains a low ...

was helped by 23 percent growth in diet carbonated beverages in the U.S., its U.K. Cadbury Trebor Bassett line, core gum and medicated brands in the Americas and confectionery and food & beverage ...

Sweets and drinks maker Cadbury Schweppes said it had made a good start to the year today, despite a tough UK market and the impact of rising oil prices. Confectionery group Cadbury Schweppes ...