Cadbury, has launched a new campaign for Creme Egg as part of a fully integrated campaign bringing back its ‘How do you eat yours?’ tagline for the first time in 20 years. The new campaign, in ...

Anyway, Cadbury has really nailed that return. “The way you eat a Creme Egg says everything about you,” a voiceover tells us. We meet Heather, who disconcertingly “likes to nibble hers while ...

Cadbury, the egg's manufacturer, commissioned the research to launch its 'Admit It To Win' competition, where fans can confess their eating habits and potentially win up to £10,000.

The research revealed that 16% of fans confess to often eating their egg alone due to fear of judgement. "Some of them are almost unbelievable,'" Joshua added, "and there are methods we'd never ...