A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

4. Shell Oil > Logo first used: 1904 > Company founded: 1833 > Parent company revenue: $451.2 billion > Industry: Energy In 1891, Marcus Samuel and Company began shipping kerosene from London to ...

Since logo design is an important factor in the branding of any new business venture, it’s important to know how much to set aside for the creation of your logo.

Some company logos convey a message with no words or explanation required, such as Mr. Clean, who represents strength. Others are fun or memorable once consumers associate the logo with a ...

1. Start With Your Business Plan. Many entrepreneurs fall into the trap of working on (and wasting lots of time on) the logo and branding first, which just delays the “real work” of planning ...

Follow this guide to learn how to trademark a logo with the U.S. Patent and Trademark Office—plus how much it costs to trademark a logo.

Apple revealed how businesses can use its Business Connect to add their name and logo in creative ways that will appear in iPhone apps used for payments, phone calls, and emails.

Drive down any major interstate in the U.S., and you’ll see big blue signs decorated with business logos near most exits. Here’s who decides which businesses make it on the signs, and how much ...

Answer these questions honesty (or ask a panel of ideal customers to answer them), and if the answers align perfectly with your brand, you’ve got your company logo.’ Cause4 underwent a brand refresh ...