Ghemawat, Pankaj, and David J. Collis. "Mapping the Business Landscape." In The Portable MBA in Strategy, edited by Liam Fahey and Robert M. Randall, pp.171–188. New York: John Wiley & Sons, 1994.

The start of the new year is a prime time for assessing a company’s progress and checking in with strategic goals ... grounded in research from IESE Business School professors, could prove ...