With the new name, Lionsgate rolled out a new logo that depicts images of turning wheels and a metal gate, which reveals the name “Lionsgate” against a sunny sky. “The Lionsgate brand has become ...

“It would have been really easy to say, ‘O.K., we want to freshen our logo. Let’s go buy a new gate,'” said Tim Palen, Lionsgate’s chief marketing officer.