They provided insights into their creative process for the Bucks project, including preliminary sketches, developmental logos and more. Here's the behind-the-scenes look at the rebranding of an ...

"This is an exciting time for the city and our team, and these new logos embody the passion and intensity that will define us in this new era of Bucks basketball." The new Bucks identity is built ...

MILWAUKEE -- The Bucks want a fierce new look. The rebuilding franchise unveiled new logos Monday night that the team will start using after this season. The image of a forward-facing buck on the ...

MILWAUKEE (AP) Green stays, red is out and cream is in. It's a new look for the logo of the Milwaukee Bucks. The rebuilding franchise unveiled the new logo on MILWAUKEE (AP) Green stays ...

Bucks officials say it's fitting the team has had some recent success on the court. They say the new logo is meant to send a message: The Bucks are no longer underdogs. "Really kind of show people ...

The Milwaukee Bucks tonight revealed their new logos and colors at the BMO Harris Bradley Center, which will be put into use after the season concludes. Instead of red and green, the Bucks colors ...

Mast-Jägermeister, maker of the loved-or-hated liqueur famously downed in shots, on Thursday filed a formal opposition to the registration of the new-look Bucks logo with Trademark Trial and ...

MILWAUKEE - Green stays, red is out and cream is in. It's a new look for the logo of the Milwaukee Bucks. The rebuilding franchise unveiled the new logo on Monday night that the team will start ...