“Almost anybody can go platinum,” says Elisabeth Lovell, co-founder and stylist at Whiteroom salon in Brooklyn ... we’re going to see more bleached hair than ever before this year and ...

How Prep Your Hair Before Bleaching It Expect to begin your platinum hair journey ... leaves hair three times stronger after lightening, highlights or any in-salon chemical service." ...

Tamron Hall also appeared at D23 with platinum ... Cyrus kept her hair in the light-brown to honey-blonde range. But in 2012, right before she became "'Bangerz'-era Miley," she bleached her ...

Blonde has long been a favourite colour go-to when you're after a big beauty ... here's what I wish I'd known before bleaching my hair, with expert tips direct from the hairstylist who coloured my ...