“But there are plenty of examples of colour being worn with confidence in the over-70s. A brighter palette for our clothing can lift our moods – confidence can be a more liberating approach to ...

My father used to say that a man should never wear any colour that couldn't be found in nature. Even so, he had no intention of ever being seen in super-pumpkin pants or lemonyellow-soled shoes ...

Even Kate Middleton has sported bright colours, recently stepping out wearing a royal blue dress and simple black accessories. This Morning host Holly Willoughby is ready for spring in a pink frock.

Bright and bold shades are now in the top ten sellers from online retailer Freemans, with demand for stand out coloured clothing up over 100% year on year, MailOnline can reveal.