Now, Mike's Hard Lemonade plans to go further with bringing its "drinking on the bright side" mantra to life.This summer, it will offer a 360-degree marketing campaign, a Snapchat contest, and more.

Durvasula and Cole say bright siding can take various forms. Here are some examples: “I know your ex-husband criticized you constantly, but look on the bright side: Now you don’t have to deal ...

Mike’s Hard Lemonade originally introduced the “Drink on the bright side” campaign — created by The Annex, an agency under Havas — in 2017, when the brand pivoted its marketing strategy ...

Optical illusion reveals if you see the bright side — or have trust issues By . Brooke Steinberg. Published July 11, 2023, 10:22 a.m. ET.

On the bright side, just think how comfy we’ll be with all those woolen sweaters, scarves, and blank – (gets interrupted) SABRINA: (interrupting) BUUUUT… then I traded the lamb for a rooster.