Cost and Results Both treatments hover around the $200 mark per session, though the longer-lasting effects of Keratin treatments may offer better long-term value. However, the Brazilian Blowout ...

A trichologist and cosmetic surgeon explain everything you need to know about hair botox, a buzzy haircare trend that ...

For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious about a keratin treatment, wondering what it is, why it benefits your ...

Keratherapy offers both short-term and long-lasting products and professional treatments to restore the keratin content of ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Officials from the Minnesota Department of Health today are warning hair salon owners and their customers about certain hair-smoothing products-sometimes referred to as keratin treatments-that may ...

Kara Jillian Brown is the Beauty Editor of InStyle. She began her career at Well+Good, where she spent five years evolving from Editorial Intern, to News Writer, to Beauty Writer. She earned a ...