For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

To market products in an era where the buyer is not human, marketing teams may need to start thinking from the agent’s ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital marketing. Traditional marketing clarifies the ...

Jimmy Fallon is stepping into the world of marketing with his exciting new unscripted series, “On Brand with Jimmy Fallon“.

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

(April 24, 2025) – Santa Barbara, CA – WitMark Marketing and Branding Group is proud to announce its success at the 2025 American Advertising Federation (AAF) ADDY® Awards, securing two Gold ADDY ...

SALISBURY — Catawba College has received national recognition with six honors from the 40th Annual Educational Advertising Awards for outstanding work in branding and marketing. These ...