Initially, YouTube Shorts had a “Shopping” button, but the product team felt it was “less prominent.” As such, the updated ...

John Marshall, chief strategy and client officer at brand strategy and design agency Lippincott, says: “In creating Alphabet, Google is bucking a powerful trend in corporate branding—the ...

Google’s creation of its Alphabet parent is a future-looking, ambitious strategy that few others would have the boldness to do. But it’s bold for a reason: creating new challenges for Alphabet ...