Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...

especially when it involves iconic brands. In this article, we explore the top 10 most expensive logo rebranding efforts in history, highlighting the significant investments companies have made to ...

Walmart has updated its logo for the first ... look as “a comprehensive brand refresh that reflects its evolution,” but many beg to differ. According to the company, one of the key features ...

The new Branded Mail features means iPhone users will see email from businesses annotated with a distinctive company logo and brand name in the Mail app. Businesses can sign up to participate ...

The update for the Detroit-based firm includes a new red "halo" logo, wordmark ... say they plan to reveal the next step in the company's brand transformation with a Super Bowl ad that will ...