Smart companies with sustainability goals must carefully consider whether to customize every holiday gift with their logo. So, when should you brand a gift and when not? Here are some guidelines ...

As such, many companies get trademarks to legally protect their brands. A successful brand communicates the qualities of a product to the consumer. A product’s design, logo, packaging ...

Walmart unveiled a "comprehensive brand refresh" Monday that the ... Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword ...