This also applies to the job description of marketing executives; they now have to become brand managers instead of product managers. But what’s the difference? While product managers ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product. "Product is king." "All people really care about is the product." "Price and product—that's ...

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