From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product. "Product is king." "All people really care about is the product." "Price and product—that's ...

Step 2: We vet everything. Every product, service, and brand we recommend is independently vetted by our Medical Standards and Insights team using our objective review process and scoring system.

This also applies to the job description of marketing executives; they now have to become brand managers instead of product managers. But what’s the difference? While product managers ...

The Lipstick Index isn’t as resilient as it once was. Shoppers are delaying purchases and seeking better value. Brands that ...