Consider, for example: • Apple: Featuring simplicity, lifestyle and emotional design, Apple's brand strategy echoes its core pillars from packaging to presentations. • Airbnb: The company has ...

Create crucial brand identity by writing and implementing a product and brand strategy. A successful product and brand strategy develops brand awareness and identity that sets your products apart ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

In the late 1990s, University Brand Strategy and Licensing was established to ensure that these marks and images are used properly. Through the protection and promotion of the University's brand, ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...