Consider, for example: • Apple: Featuring simplicity, lifestyle and emotional design, Apple's brand strategy echoes its core pillars from packaging to presentations. • Airbnb: The company has ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Create crucial brand identity by writing and implementing a product and brand strategy. A successful product and brand strategy develops brand awareness and identity that sets your products apart ...

So in your next brand strategy presentation, be the passionate and brave trailblazer. Stand out from the others, make your audience feel special. Because your brand is worth it. Stay up to date ...

In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's ...

In the late 1990s, University Brand Strategy and Licensing was established to ensure that these marks and images are used properly. Through the protection and promotion of the University's brand, ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...