Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. As inflation pulls at the seams of the average American ...

Colm Murphy, global head of consumer brand marketing at Bloomberg Media, explained how the organisation is evolving its ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

Announcement from Creative Director Gregory Manifold, Design ... The Post’s Select app. She is a founding member of The Lily and By The Way and was instrumental in developing each brand ...

Hulu has launched a comprehensive new brand design and marketing campaign in a push to differentiate itself with consumers and advertisers amid the growing array of streaming service options.

The business terms "promotion" and "brand" are familiar -- but often hazy -- to new entrepreneurs, based on the different ways they're used by companies. Both are critical to the success of your ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Maintaining brand consistency ... Web Design 16. Cutting Corners In Any Phase Of The Buyer Journey Marketers sometimes forget that the buyer journey extends from first touch to post-product ...

Jim Stengel is a former global marketing officer of Procter & Gamble, the CEO of the Company, and a board member at BERA Brand Management. Cait Lamberton is the Alberto I. Duran President’s ...

We say that most brands “launch ... The reaction I’ve seen from the design world has ranged from one of veneration, to impatience, to criticism, to flat-out jealousy.