Some brands use virtual gaming worlds to parallel their real-life marketing strategies. For example, food delivery company Deliveroo participated in the online video game “Animal Crossing” by ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Learn More: Pros and Cons of Using Coupons for Your Business What’s an example of a successful ... Advertising Campaigns How do brand image and marketing affect market share?

Understand Their Needs: Research what kind of content these brands usually share and how your style could complement their marketing efforts. Showcase Your Best Work: Include examples of your ...

whereas marketing is more likely to implement the external strategy and external acceptance of the brand. Examples of Brand Management For some, seeing a gecko reminds them of GEICO Insurance ...

Sluggish sales ensued as a direct result of this disconnect. There are many more examples. Brands as well known as Kissan Squash, Frooti, Haldiram’s and Tata Nano have erred at some point.

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 ...

Our branding guide provides design direction for all communication projects—from print to digital to large format. Check out some of the Be Boulder projects we’ve created to learn how the Be Boulder ...