They are examples of marketing communications (marcom) or integrated marketing communications (IMC). Brand management includes not only creating, pricing and using correct distribution chains to ...

Now that you have some stats and tips on why Tumblr is a great platform for marketing your brand, let’s take a look at 10 examples who are doing it right – in no particular order. Recently ...

Gaming is no longer an emerging trend—it’s a cultural mainstay, and creators within this space are shaping digital ...

This example of experiential marketing is highly memorable and serves to entwine Paddy Power with such a high-profile event, increasing brand awareness long after the experience has passed.

Some brands use virtual gaming worlds to parallel their real-life marketing strategies. For example, food delivery company Deliveroo participated in the online video game “Animal Crossing” by ...

Family branding refers to a marketing strategy that promotes a family ... promotes a variety of cars under one umbrella brand. For example, the local Lincoln-Mercury-Ford dealership markets ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Learn More: Pros and Cons of Using Coupons for Your Business What’s an example of a successful ... Advertising Campaigns How do brand image and marketing affect market share?

whereas marketing is more likely to implement the external strategy and external acceptance of the brand. Examples of Brand Management For some, seeing a gecko reminds them of GEICO Insurance ...