For example, the brand name Titan conjures up images of strength and size. While in contrast, the brand name Snuggie evokes feelings of warmth and comfort. 2. Get to know your target audience.

For example, if a new brand with potential is left solely to its own resources, ... One type uses a single brand name across the entire organization, without differentiating any sub-brands.

Some examples include Finlandia, which is both a brand of cheese and vodka; Graco, which is both a brand of commercial products and a brand of baby products; and Kong, which is both the name of a ...

Master brand is a business term used to describe a specific encompassing brand name that serves as the main anchoring point for all underlying products and brands.

Private brands are generally made by third-party or contract manufacturers and can be the same as name brand goods, only differing in labeling, or be completely different. Example of a Private ...

When you use a brand name as a generic term, you’re using a proprietary eponym, or, more simply, a generic trademark. You’re probably familiar with this phenomenon, but there are more examples ...