Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...

According to a 2024 Marq brand consistency study, companies maintaining a clear and consistent brand voice across channels have reported up to 33% higher revenue compared to peers with fragmented ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Annika Abell, University of Tennessee (THE CONVERSATION) Consumers don’t mind when ...

Annika Abell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...