Virgin is one well-known master brand example. Master brand is a business term used to describe a specific encompassing brand name that serves as the main anchoring point for all underlying ...

Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as genericization, and in some cases, it can result in companies ...

Connecting your brand’s name to a rhyme is a catchy way to ensure longevity for your brand if done right. Some examples are Piggily Wiggly, 7 Eleven and StubHub. Rhyming poetry is often seen as ...

“Having a brand name that is more simple ... This past year also included some high-profile examples of questionable branding decisions, the biggest lesson from which may be: don’t rebrand ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. David Kindness is a Certified Public ...

For example, when you see a company using its ... to recapture a trademark if it can get consumers to associate the brand name with its specific product rather than the product category at large.

A lot of these brand name differences are noted by the companies as being east and west of the Rocky Mountains. Examples include mayonnaise, ice cream, fast food and Girl Scout cookies.

Not only does it sound like its international name, but it has a meaning that personifies the Coke brand. Here are some examples of big brands who chose Chinese names that have resonated with the ...