Brand names for companies and products are sometimes ... unexpected angles often helps namers broaden their thinking. For example, when naming a new brand of long-lasting batteries, namers might ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as genericization, and in some cases, it can result in companies ...

For example, a 16 oz. package of Simply Nature Organic Penne Rigate can be as low as $1.09, compared to $2 or more for ...