As with any first impression, the message your brand logo communicates must be clear and understandable. Here's how a business can marry their logo design with their business ideals to make ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Brands like Apple and Mercedes-Benz have logos that have evolved over time but still maintain a sense of continuity and connection to the brand’s history and values. 3. Difficulty in reproducing ...

Typography is a brand’s visual tone of voice. Big names like McDonald’s, British Airways and easyJet have recently relied on ...

Many companies make the mistake of thinking that their brand is simply a logo, a color scheme or a tag line. In reality, a brand is much more than that.

For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for ...

When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds. The emblem for Facebook’s new parent company is built for the metaverse, even if it disappoints in the real world.

Walmart has updated its logo for the first time in 20 years — and the internet has some thoughts. The retailer describes the new look as "a comprehensive brand refresh that reflects its evolution." ...

Over three years, Pentagram redesigned the studio's iconic logo and identity. Can a new brand bring it into the 21st century? It's one of the most recognizable logos in the industry.

Kia finally ditches its chintzy logo with total rebrand It feels like we've heard about Kia ushering in a new brand logo for years, but on Wednesday, it finally happened. Kia revealed the new logo ...

Jell-O, the 126-year-old gelatin and pudding dessert brand, unveiled a new logo for the first time in 10 years. The rebrand includes updated packaging.