For luxury brands, behaving more like members’ clubs means creating spaces and occasions that invite repeat interaction. The ...

Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are ...

Struggling with sampling ROI? Discover how precision targeting and measurable activations are transforming CPG growth strategies.

As the largest retailer in Canada, Loblaw boasts well-recognized grocery and drugstore banners and a sizable loyalty program that drives strong consumer engagement. That said, we think the firm has ...

J.M. Smucker Co. shares cracked under pressure after the company revealed a disappointing first-quarter performance, showing consumers pulling back from coffee, pet snacks, sweet baked goods, and ...

In this year’s NCSI bakery industry survey, Paris Baguette ranked first with 75 points, continuing its record of 17 ...